Export to the USA successfully in 10 steps
Assuming you already know your product/service is a perfect fit to the US market, here you will find 10 indispensable steps to export:
Study which states/areas of the US you can penetrate faster and which CBP (Customs &Border Protection) policies and taxes are applicable to your product/services.
Don't forget to fix prices accordingly, and if product becomes too expensive due to import taxes, maybe the US is not such a good fit.
Organize sales mission to find distributors in the selected areas.
Develop clear competitive positioning of your product/service in the selected areas.
Establish reliable partnerships and enable at least 1 partner to hold power of attorney, especially if you have a physical product that needs an import declaration legally processed.
Get a US bank account for customers, or any other money transactions.
Develop joined marketing and business plans with your US partners.
Adapt marketing, website and collateral to US market.
Have a strong customer service team and adapt to US time zones to ensure there is a wider time frame for communication.
Make sure your on-time-delivery is extremely good.
For those who are in the manufacturing industry, the US is a good growing market, especially for computers, its accessories and other technology. Yes the USA is consuming a lot of technology and now they are recovered from recession, they again have the economical power to spend in gadgets of all types. Fashion and consumer goods are also reliable industries for those companies targeting the US market.
According to the website www.tradingeconomics.com, US imports decreased considerably at the beginning of the year, even lower than in 2014 same period. However, since the summer there has been an upwards trend that experts forecast could go over the 240000 million USD any moment before the end of the year. So for those of you who already export to the US regularly, expect an important increase in the coming months.
If you are considering the US as a potential market and need guidance, at IBCC we can coach you to successfully penetrate the market, we will help you with the market studies, the positioning strategy, the sales missions, the partnership agreements and much more!
