Can your business go digital?
Most companies have a website as a digital representation of their organization, but few business are capable to go digital completely. That is that your product/service can be chosen and bought online. Many CEOs believe they cannot sell online, but this is wrong in most cases. If your product service is B2C, you're selling to consumers directly, you can for sure go totally digital, including the payment process, having nowadays secure payment systems online.
In Spain this year they launched PromoFarma, a website that allows you to purchase online anything you would find in a pharmacy and more.
On the B2B side, we find even more resistance, since it is essential to develop commercial relations between our company and the partners/distributors and the value of the sale tends to be larger than 1000 Euros. A proof of this resistance is all the discussions in LinkedIn groups about which processes in B2B can be monitored by a CRM, which not, and which solution is a best fit, change management... Yet a partner portal, blogs and social media combined with a digital marketing campaign, they can enable the successful digitalization of your business.
The basic process to turn your business into a digital one is not that complex on the abstract:
However, each business is different, has its particularities and this 5 steps process should be adapted to the specifics of each particular organization. Thus it is better if you get a Study for potential digitalization of your business from expert consultants, so you take the right steps into the digital era.
