Is Email marketing truly effective?
It is, it has actually been already proofed that it can produce endless sales for many business and even provide with additional information... Furthermore, designing and managing a newsletter campaign with nowadays free online software is easier and cheaper than it ever was. Mailchimp, Shoutout, MPZmail and many other suppliers, offer a free version of their software that allows even any small business to do efficient e-mail marketing. However, don't forget that only qualified marketing people are able to take out the most advantage of free or very low-cost online solutions for automating mailings and newsletters campaigns.
Nevertheless, developing an audience for your products/services with email marketing campaigns will ensure that:
1)you can keep increasing your list of customers
2)you can grow loyalty with your already clients
Keeping your leads informed of offers or telling them about your last events will create a frequency of communication that will help you transform your new audience into real customers, and foster loyalty with the ones you already have on board. But how?
Many have opted for “cold-calling” procedures for a long time to qualify leads coming from email marketing. Others automatize part of the qualification using registrations for events and download materials to ensure the first call is not so “cold” and they already know some information about their lead. However, few use social media: LinkedIn for B2B and Facebook for B2C are extraordinarily efficient and cheap.
You can do a micro-targetting campaigns over LinkedIn using email marketing to get new qualified partners on board. Or you can use Facebook to keep your subscribers up-to-date with the latest offers, and since they open Facebook everyday several times, there are more chances they see your add or post there than anywhere else.there than anywhere else.
