5 Key steps to B2B channel developmentWhen developing a B2B channel, 5 key indispensable steps must be taken to ensure success: 1) Design a complete channel marketing...
Is Email marketing truly effective?It is, it has actually been already proofed that it can produce endless sales for many business and even provide with additional...
Sant Jordi festival in BarcelonaEvery year in Catalonia we celebrate Sant Jordi on the 23rd April, the day of the book and the rose. It is a wonderful time, during the...
Business survival: Going digital!From outsourcing a digital marketing campaign to creating a mobile app for your customers, there is plenty of suppliers everywhere with...
CUSTOMER PERCEPTIONDisregarding industry, every single person who works in a commercial position deals with how the potential customer perceives the product...
Change management: 5 steps to manage resistanceThere are many definitions of change management, but I read one lately that is quite exact, from the page MindTools: “Change management...