5 Key steps to B2B channel development
When developing a B2B channel, 5 key indispensable steps must be taken to ensure success: 1) Design a complete channel marketing...
Is Email marketing truly effective?
It is, it has actually been already proofed that it can produce endless sales for many business and even provide with additional...
Sant Jordi festival in Barcelona
Every year in Catalonia we celebrate Sant Jordi on the 23rd April, the day of the book and the rose. It is a wonderful time, during the...
Business survival: Going digital!
From outsourcing a digital marketing campaign to creating a mobile app for your customers, there is plenty of suppliers everywhere with...
CUSTOMER PERCEPTION
Disregarding industry, every single person who works in a commercial position deals with how the potential customer perceives the product...
Change management: 5 steps to manage resistance
There are many definitions of change management, but I read one lately that is quite exact, from the page MindTools: “Change management...
Digital transformation: the top of the iceberg
In this changing business environments we experiment nowadays, digital transformation is at the order of the day for any company in the...
BPM impact to humanity
One of the most common wrong assumptions I get from managers and directors is that BPM is a discipline used only by analyst for internal...
2015 Marketing trends: what do experts say?
In the last few years, values like simplification and customization have already been core to marketing, both from a theoretical and...
The ideal CRM: completely user-friendly
When you get a new CRM installed and implemented, your IT guys or implementation partner will most probably no configure the application...
